University of Winchester was facing increasing pressure in a competitive market. We conducted research with staff and current and prospective students, completed a full competitor review and audited all their communications. Once we’d created a new, stronger brand story, identifying and developing the values, tone of voice, and personality of the University, we produced a new logo, brand film, social media and cinema campaign, images for their photo library and full brand guidelines. The ‘Go Where You Feel Most Alive’ campaign has made the University more relevant and appealing than ever to its young audience. It was shortlisted for University of the Year 2017.