Intro
Overview
We’ve worked with some of the biggest and most influential brands, businesses and charities over the past 15 years, successfully delivering their important stories to children and young people.
We do what matters. And we’re good at what we do. We are Bold.
Clients
University of Winchester
A complete rebrand for a university needing to better engage with young students.
The hugely successful Digital Lives campaign, promoting and developing good mental health for young people in the digital world.
Girlguiding
Brand strategy and new communication tools for an organisation, which had never spoken directly to its audience before.
Nickelodeon
Our clients wanted to help children recognise and tackle bullying, so Bold ran workshops across the UK where primary school children shared their stories, which then became short animations voiced by the children themselves. These shorts won the BAFTA 2009 Best Short Form award in the Children’s category, a UNICEF Children’s award, and the Promax Gold award.
John Lewis
Developing and building a chart-topping interactive app for children aged 2-12 isn’t easy. To support the Christmas campaign for ‘The Bear and the Hare’, we created the app plus a book, and unique in-store experiences.
UCL and Arthritis Research UK
To demystify the conditions and provide support to its young patients, we created a website for young people with arthritis, lupus and dermomyositis. The site also showcased the cutting-edge research of the professionals who care for them.
HarperCollins
We transformed six top-selling children’s books into animated apps with interactive touch points, ‘read and record’ activities and a National Portrait Gallery competition, while remaining true to the original, much loved stories.
Houses of Parliament
When you want 13-17 year olds to listen, social media is a good bet. We ran co-creation sessions with students in and around London before co-producing two social-media-friendly films with a YouTube rising star on ‘The Politics of being a Teenager’to explain what Parliament does and how to get involved.
Amnesty International
Tasked with producing Amnesty’s first Massive Open Online Course (MOOC), we worked with Amnesty teams across six countries, designing a brand strategy before creating animations, live action films and downloadable materials for their Human Rights MOOC. This pilot MOOC generated a staggering 40,000 sign ups against a target of just 12,000.
University College London Hospital
We made nine films and a personalised website which would prepare young people for their first visit to hospital. Our aim was to sooth their fears and the all-too-common negative perceptions of hospitals.
Vodafone
The hugely successful Digital Lives campaign, promoting and developing good mental health for young people in the digital world.
Digital Disruption
A major cross-partnership initiative to encourage young people to be digitally savvy.
The British Youth Council
Encouraging young people to register to vote is a huge issue, one we were eager to tackle. Our League of Young Voters campaign included a new brand, website and promotional animation. We worked with two young beat poets who recorded the voice-over and with young animators and writers to produce a film with an authentic voice.
UnLtd
We had only four weeks to make a 104-page social entrepreneur guide for young people aged 16-21, with bespoke illustrated characters. Our handbook has since helped more than 2,000 young entrepreneurs develop their ideas into actionable business plans.
“Bold were the perfect team to work with, professional and committed. They went above and beyond, and made it feel like we were in it together. ”
Emilie White, Amnesty International
“Bold pushed the boundaries on the creative and innovative ways we communicate with our audiences, and delivered a much stronger brand and a big step change in our brand communication. ”
Sam Jones, Director of Marketing and Communications, University of Winchester
“Bold were able to understand our situation and develop quality insights and recommendations; we were confident we had captured young people's needs in the project. ”
Elaine Hakes, RNLI
“The Wrong Trainers is a jewel in the crown of BBC programming. ”
Anne Gilchrist, then-Controller of CBBC
“Bold know how to run insight projects which translate into truly innovative campaigns for young people. ”
Paul Cording, Vodafone
“The ‘Paddington Bear’ app is a beautiful new way for parents and children to read and experience my story together. I am delighted with it. ”
Michael Bond, The late, great Author and Creator of Paddington Bear
“What continuously amazes me about Bold is their ability to always understand the latest trends amongst young people and create truly innovative and engaging campaigns. ”
Anjum Shabbir, Government Digital Services
“The Wrong Trainers is a jewel in the crown of BBC programming ”
Anne Gilchrist, then-Controller of CBBC
How
Inspiration
Blogging, Baking, Bushcraft
We developed Girlguiding’s first ever youth brand guidelines earlier this year. Now they’ve launched a whole raft of new badges. Campfire cooking badge anyone? See the full range of badges at gurlguidling.org.uk
Things they don’t teach you at school
The business of selling, reframed. Read the article here.
Reading Hack is five years old
This is still one of the projects we are most proud of. Five years ago, we launched Reading Hack for The Reading Agency to encourage more 15-24s to read more. It’s still actively encouraging more young people to Read More, Be More. Happy Birthday Reading Hack!